Meta Platforms is introducing an “Incognito Chat” mode for WhatsApp and the Meta AI app, aimed at addressing privacy concerns around how data is handled in generative AI interactions. Multiple outlets report that in this mode, chats with Meta AI are designed to be temporary and not saved by default. Meta describes the conversations as processed in a secure environment (often described as a “private processing enclave”), with sources citing that there is no server-side record retained once the chat ends.
Several reports also note that Meta positions Incognito Chat as a mode in which Meta itself cannot access the contents of these conversations. The feature is presented as WhatsApp’s first AI mode structured around stronger confidentiality controls than standard AI chat options.
Premium Times adds that Meta also plans to launch “Side Chat” in the coming months, described as a private way for users to get help with chats. Coverage in Nigeria and international outlets characterizes the changes as part of a broader effort to give users more private AI interaction options. Details on availability and rollout timing vary by outlet, but the core feature set is consistent across reports.
