“Spider-Man: Brand New Day” is scheduled to become available on IMAX screens in North America starting Thursday, Aug. 6, according to multiple outlets. The film had not been shown on IMAX’s premium network during its initial theatrical days because Christopher Nolan’s “The Odyssey” held an exclusive three-weekend run that took up the available domestic IMAX footprint. As that exclusivity period ends, IMAX begins adding “Spider-Man: Brand New Day” to select locations, with Sony and Marvel’s release taking over some of the format’s screen time. Reports also note that “The Odyssey” continues to play in select “digital IMAX” locations after the exclusive run finishes, rather than leaving the format entirely. Coverage further references the timing of the IMAX rollout in relation to “The Odyssey’s” run and describes an expansion from initial non-IMAX availability to a broader IMAX presence beginning Aug. 6. The film’s IMAX launch is presented as a change in exhibition scheduling caused by the prior exclusivity contract between IMAX and “The Odyssey.”