Samsung and Amazon launch HDR10+ Advanced content on Prime Video for select TVs

Prime Video and Samsung are launching HDR10+ Advanced in August 2026 for selected content on the streaming service

After previewing HDR10 Plus Advanced late last year, Samsung's not-Dolby Vision 2 spec will launch globally on Amazon's Prime Video this month. The first TVs announced with support are Samsung's 2026 lineup, which will be able to make use of the extra metadata to deliver more precise HDR that is optimized for what you're watching, […]

The main features of HDR10+ Advanced include Enhanced Overall Brightness and Intelligent Motion Smoothing.

Samsung Electronics has introduced the world's first video content using its new HDR10+ Advanced technology on Amazon's Prime Video streaming platform, expanding a long-running partnership aimed at improving picture quality for premium home entertainment, the company said Tuesday. The new technology builds on HDR10+, Samsung's open high dynamic range (HDR) standard that optimizes brightness and color on a scene-by-scene basis. HDR refers to display technology that delivers greater contrast, brighter highlights and a wider range of colors than conventional video formats, helping televisions reproduce images more realistically. HDR10+ Advanced adds two new features — Enhanced Overall Brightness and Intelligent Motion Smoothing — designed to further improve image quality across a wider range of content. According to Samsung, Enhanced Overall Brightness combines scene-by-scene brightness metadata with artificial intelligence-based tone mapping to maximize a television's peak brightness capabilities without distorting images. Intelligent Motion Smoothing, meanwhile, dynamically adjusts fra