Manchester United announce Betway as their new training kit sponsor after a season in which the club’s apparel sponsorship space remained without a named partner. Multiple reports say the agreement is multi-year and is presented by the club as the biggest deal of its kind in world football.
While the exact contract value is not officially disclosed by United, outlet estimates place the partnership at around £18 million, with other reporting citing a higher figure of roughly £20 million a year. Reporting also links the value to United’s commercial momentum ahead of the season, including their return to the Champions League.
Betway branding is described as featuring on United’s training kits for both the men’s and women’s teams, with additional exposure around Old Trafford. The deal is part of United’s wider sponsorship activity as it fills the gap left by the previous lack of a training apparel sponsor.
