Fox Corp reports a sharp rise in advertising revenue tied to the FIFA Men’s World Cup, even as its quarterly profit falls. Across the fiscal quarter ended in June, Fox’s advertising sales increase 78% year over year, with reporting pointing to strong tournament demand for broadcast ad inventory. Several outlets also cite that a 30-second spot during World Cup broadcasts on Fox can range from roughly $200,000 to $750,000 depending on the matchup. Fox says overall revenue for the quarter rises 28% to $4.21 billion, largely reflecting higher advertising income. Fox’s distribution-related revenue also improves, with one report indicating a year-over-year gain to about $2.03 billion. While advertising growth is driven by World Cup coverage, CNBC adds that ad-supported streaming service Tubi also contributes to the rise. Despite the revenue gains, Variety reports profit for the quarter declines 3% year over year to about $696 million, indicating higher costs or other offsetting factors. For the broader fiscal year, Fox’s revenue is reported as up about 5% to $17.13 billion, with tournament advertising described as a key driver.