Ford has announced its first midsize electric pickup truck will be called the Fathom and will start at about $28,000–$30,000, depending on the figure each outlet reports. The company says it uses Ford’s new “Universal Electric Vehicle” platform, which it describes as central to making EVs more profitable. Ford also confirms it will not show the truck’s full design immediately.
Multiple outlets report that Ford plans to delay a full look at the vehicle until early next year, while providing production and rollout timing. TechCrunch and Ars Technica say the truck is due in fall 2027, while Quartz adds that preorders begin in early 2027, with deliveries later that year. Other outlets note Ford is preparing a revamped production facility to support volume and help keep the price below $30,000. Some sources also describe additional features, including driver-assistance software (BlueCruise) and options such as bidirectional charging and a frunk, though details vary by outlet.
The key differences across coverage are the exact starting price number, the specific phrasing around ordering and delivery windows, and the emphasis on features versus manufacturing and platform strategy.
