Reliance Digital has launched “D.I.S.C.O.” (Digital India Sale Crazy Offers), its refreshed Independence Day sale campaign. The promotion runs until 16 August across Reliance Digital stores, RelianceDigital.in and MyJio Stores. The sale includes discounts and benefits on categories such as smartphones, TVs, laptops and home appliances, along with exchange-related offers. Retailers advertise exchange bonuses of up to ₹10,000 on select electronics, and discounts of up to ₹30,000 on purchases made using bank cards as well as “paper finance” and UPI options. Customers can also receive a flat 50% off on the second product as part of the campaign. Some sources also mention extended warranty benefits during the sale, including a complimentary one-year extended warranty and extended-warranty offers for laptops. The promotion highlights device financing options such as No Cost EMI (with details varying by product listings), and it lists specific pricing starts for certain smartphones, TVs and refrigerators. Overall, the campaign positions D.I.S.C.O. as a broad electronics and appliance upgrade sale for the Independence Day period.