Anthropic says it is starting to mark content generated by its Claude AI models with invisible, machine-readable watermarks. In a support-page update, the company says generated text will include embedded watermarks, and generated files will carry digitally signed provenance metadata where supported. The marking is designed to remain in the output even when users copy or paste it.

The change is presented as compliance with European transparency requirements, including the EU AI Act’s code of practice for identifying AI-generated content. Multiple outlets report that Anthropic plans to apply the watermarking globally, regardless of a user’s location, and that it covers models launched on or after Aug. 2, 2026. Some coverage also notes public confusion and potential limitations: while the approach is described as building on prior watermarking work, concerns remain about how it performs in real-world scenarios, including heavily edited or AI-assisted text.

Overall, outlets agree on the purpose (EU compliance) and the mechanism (invisible watermarks plus signed provenance metadata when possible), while differing in emphasis—some highlight global rollout and implementation details, while others foreground user concerns and explainers about how the technique works.