Grand Theft Auto 6 pre-orders are trending toward the pricier Ultimate Edition, according to Strauss Zelnick, CEO of Take-Two Interactive, the publisher behind Rockstar Games. He says pre-orders are “exceptional” and have exceeded expectations, even amid public debate over the game’s $99.99 price point.
Multiple outlets report that Ultimate Edition orders are outpacing the Standard Edition, which costs $79.99. Eurogamer and TechRadar both frame the results as evidence that many customers are paying the higher effective price by selecting the most expensive package. Push Square similarly notes that the $100 PS5 Ultimate Edition is drawing more pre-orders than the cheaper version, while NDTV highlights the pricing difference and Zelnick’s comments about strong demand. Across coverage, the core point remains the same: more buyers are choosing the higher-tier edition during pre-order.
