Take-Two says most GTA 6 preorders favor the $100 Ultimate Edition

According to a third-party research company, GTA 6 has already brought in more than $400 million in revenue from preorders. Sensor Tower's sales tracker for GTA 6 states that Rockstar sold 4.38 million copies, including any returns, through August 18, generating $429 million. The research firm said the sales mix is 77% PS5 and 23% Xbox Series X|S. This data is not confirmed, but it would not be a surprise to learn that GTA 6 is performing exceptionally well already given the massive hype behind it. Preorders began on June 25 for the $80 standard edition and $100 Ultimate Edition. According to Rockstar owner Take-Two, preorder numbers for GTA 6 are unprecedented in the video game industry, though the company declined to share an official figure. So far, more people are preordering the game's $100 edition. GTA 6 preorder numbers are expected to climb higher still, as experts believe the majority of preorders will come in the last week or so before launch. One analyst has said GTA 6 could achieve 25 million preorders by launch, and that would work out to about $2 billion in revenue. That's enough to cover the game's development budget and the majority of marketing expenses. GTA 6’s proper marketing campaign has not begun yet–fans can expect it to kick off with the August 27 trailer on Netflix. Following multiple delays, GTA 6 releases on November 19 for PS5 and Xbox Series X|S. The standard edition could have been even more than $80, but Take-Two's Strauss Zelnick said the company wanted the game to be in reach for most people. For comparison, GTA 5 launched at $60 back in 2013. That same $60 is equivalent to about $85 today due to inflation.

The vast majority of fan are opting for the game's ultimate edition, which costs $20 (£14.75) more The post ‘Grand Theft Auto 6’ preorders are skewing overwhelmingly to the ‘ultimate edition’ appeared first on NME.

According to digital intelligence firm Sensor Tower, the $100 Grand Theft Auto 6 Ultimate Edition is leading pre-order sales by 89%.

GTA 6 preorders began in late June, and, as expected, there was enormous demand for the game. Take-Two said GTA 6 had unprecedented preorder numbers, but the company is not disclosing a specific figure to avoid misleading investors. Sensor Tower, a research and analytics company for gaming, is, however, estimating where they may land. Karl Kontus, the SVP and GM of video game insights at Sensor Tower, told GI.biz that preorders for GTA 6 could be in the area of 25 million when the game releases, which would amount to "unprecedented preorder performance." Kontus said 25 million preorders would work out to around $2 billion in revenue. That would cover GTA 6's development cost and the majority of marketing spend, he estimated. To be sure, Rockstar has not disclosed a production or marketing budget for GTA 6, but the game was no doubt very costly to produce. The analyst pointed out that GTA 6's proper marketing campaign has not begun yet--fans can expect it to kick off with the August 27 trailer on Netflix. Kontus said the majority of preorders for GTA 6 will come in the last week or so before launch. Kontus went on to say that while early preorder data may skew toward the game's $100 edition, as Take-Two boss Strauss Zelnick recently said, the final figures may be closer to 50/50 between the $80 and $100 editions. The analyst also discussed how Take-Two and Rockstar were smart to pack the $100 Ultimate Edition with a lot of exclusive items to encourage people to spend more. "Sometimes the premium SKUs are just filler content to justify a higher price, but the GTA 6 premium SKU comes with a meaningful amount of vehicles, weapons, and even a custom mod shop that you wouldn't get otherwise," Kontus said. "For a lot of people, this is the one 'must-buy' game this year, and they will want to make the most of it. I'm actually kind of surprised they didn't do a $150 SKU – feels like money left on the table (but also fewer players being angry as a result)." GTA 6 launches on November 19 for PS5 and Xbox Series X|S. It’s expected to be 2026’s biggest game, and it could get another jolt when the next evolution of GTA Online launches.

Take-Two boss Strauss Zelnick has acknowledged that the company could have charged more for Grand Theft Auto 6, but it declined to do so to ensure pricing felt fair. He also shared new insight into how GTA 6 preorders are going so far, saying they're skewing toward the $100 edition early on. Speaking to CNBC, Zelnick said "most people" felt that Take-Two had a "great deal of pricing power" and could leverage the monumental demand for GTA 6 to charge a higher price to consumers. However, Zelnick said Take-Two decided against this based on its desire to deliver "way more value to the consumer than what we charged." He went on to say the company did not want the game's price point to be out of reach for people. Prior to release, there were numerous headlines about how much GTA 6 might cost, with some saying it even deserved to be $100 based on what it's expected to offer. In the end, Take-Two and Rockstar settled on an $80 price for the standard edition and $100 for a premium version with many digital extras. Some theorized that keeping the GTA 6 price point in the expected range was a deliberate decision to further drive adoption and funnel people into GTA Online, which makes a lot of money via microtransactions. To be sure, Rockstar has not yet said a peep about GTA 6's expected online mode, but it's a safe bet some kind of evolution of GTA Online for GTA 6 is coming. For comparison, GTA 5's base edition launched in 2013 at $60. That same amount of money in 2026 dollars would be more than $85 due to inflation. This car and outfits are preorder bonuses for GTA 6. He said in the interview that GTA 6 preorders so far are "skewing more toward" the $100 edition. Zelnick said this makes sense because people who preorder games right away tend to be "the most avid" consumers who are less price-sensitive. GTA 6 is a digital-only game, but there are reasons to preorder it. The game has multiple preorder bonuses for both editions of the game, including the Vintage Vice City Pack, which includes '80s-inspired content like a classic car, special outfits and hairstyles, an exclusive weapon pattern, and a free month of GTA+. Also in the interview, Zelnick was asked if GTA 6 might get a price cut for the holidays. He said retailers are free to charge whatever they want, but he signaled that there will be no official price cut on GTA 6 for some time. "We preserved our pricing on GTA 5 for a very long time," he said, adding Rockstar is known to hold prices steady for longer than other games. GTA 6 launches on November 19 for PS5 and Xbox Series X|S. The game will be shown off in detail on August 27 via Netflix, and the event seems doomed.

According to Take-Two Interactive CEO Strauss Zelnick, the Grand Theft Auto 6 Ultimate Edition is selling more than the Standard Edition.

Though many may baulk at the idea of paying $100 (£90) for a game, a lot of the people who pre-ordered Grand Theft Auto 6 bought the more expensive Ultimate edition rather than the $80 (£70) Standard edition. That's according to Strauss Zelnick, CEO of Rockstar parent company Take-Two. Read more

But that's to be expected.The single biggest game on the horizon is Grand Theft Auto 6, and while it's certainly stirred up some controversy in the run up to launch, it seems many are willing to spend big on it.Strauss Zelnick, CEO of Rockstar's parent company Take-Two Interactive, has not only said that pre-orders are "exceptional" so far, but it seems the majority are opting for the most expensive version of GTA 6.Read the full article on pushsquare.com

More people are pre-ordering the pricier Ultimate Edition of Grand Theft Auto 6, according to Take-Two CEO Strauss Zelnick. The Take-Two boss said in a new interview that GTA 6 pre-orders had exceeded expectations. Ultimate edition of the game costs $99.99, while Standard edition costs $79.99.