Ecuadorian police seize a cocaine shipment in a truck near the Colombian border that includes packages printed with Norwegian footballer Erling Haaland’s face. Multiple outlets report the seizure follows an operation on the Pan-American Highway after authorities receive information about a suspicious vehicle.
Police say officers find 370 packages concealed in a false bottom of the truck, with the total cocaine weight reported as about 469 kg. A driver is arrested, and one outlet adds that another person with Colombian identity documents is also detained. Officials released video footage showing the packages as they are uncovered, with Haaland stickers clearly visible.
Outlets do not provide an explanation for why Haaland’s image is used on the drugs’ packaging. Reporting notes that drug traffickers sometimes label shipments with images of well-known public figures as a way to brand or signal ties to specific criminal networks. ABC News and NDTV focus on the discovery of the Haaland imagery on the seized shipment, while the Free Press Journal provides additional details on the route, the scale of seizures in recent years, and broader trafficking context in Ecuador.