Ecuadorian police seize about 469 kilograms (roughly 1,000 pounds) of cocaine from a truck near the Colombian border on Wednesday, with many packages bearing stickers or images of footballer Erling Haaland. Authorities say the shipment is found hidden in a compartment with a false bottom, and a driver is arrested during the operation.

Several outlets report police release video footage showing cocaine packages spilling out from the truck’s false bottom with Haaland’s face visible on green rectangular packs. Sources also describe the seizure as occurring on or near the Pan-American Highway, in the Guagua Negro area near Tulcán, north of Quito. While the overall details match, outlet phrasing varies on the exact number of kilograms and whether the seizure is described as about 1,000 pounds or 469 kilograms, and they provide different descriptions of the packaging and markings.

Some reports contextualize the use of celebrity images by drug traffickers, describing it as a tactic to label or distinguish products and networks. One outlet also notes that similar markings with other athletes’ images, such as Lionel Messi, have appeared on prior seizures. Most sources do not explain why Haaland’s image is used in this case, and police provide limited detail beyond the arrest and the seizure itself.