Ferrari’s first electric car, the Luce, sells for a record $40 million at auction, according to reports. The Luce is Ferrari’s first fully electric model and is presented as a major milestone for the marque.
The car was unveiled in May and is priced at $636,356, following criticism and a reported decline in Ferrari’s shares at the time of the announcement. Some coverage notes the Luce is “tailor-made” and associated with Monterey Car Week, where it is showcased as a one-off build.
Outlet reporting also frames the result in comparison with prior auction records. One source says the Luce overtakes Ferrari’s customized Daytona SP3 from last year as the most expensive new car ever sold at auction. Across the articles, the key focus remains the auction price and how the sale establishes a new benchmark for Ferrari-related and new-car auction sales.
