Peacock raises the monthly and annual prices of all three of its subscription tiers, effective August 18, with increases of up to $3 per month. Multiple outlets report Peacock’s cheapest ad-supported plan and both ad-supported and ad-free paid tiers move to higher price points for both new and returning subscribers.
Reported pricing changes include Select (ad-supported) rising from $7.99 to $8.99 per month. Peacock Premium with ads increases from $10.99 to $12.99 per month, while the ad-free Premium Plus tier sees the largest increase, to $20 per month. Across sources, the annual figures also increase, with Premium and Premium Plus moving to higher year-long prices as well. Some outlets note that price changes take effect for subscribers starting August 18, though discounted bundles offered through Apple may not be immediately affected.
Coverage also includes differing angles on timing and workarounds. Deadline emphasizes Peacock’s statement that the changes support its content and competitive position. Other outlets focus on how subscribers can manage costs, including deal and free-trial strategies, and a promotion tied to Walmart+ members. Additionally, one source notes the hike comes amid a YouTube Premium tie-in, framing the change within broader streaming subscription activity.
