Peacock is raising prices for all three of its streaming subscription plans. The company moves increases into effect immediately for existing and new subscribers, with the cheapest tier and the two higher tiers all costing more each month.

According to reporting from multiple outlets, the ad-supported “Select” plan increases from $7.99 to $8.99 per month. The plan with ads, “Premium,” rises from $10.99 to $12.99 per month. The ad-free “Premium Plus” tier sees the largest increase, which several sources describe as up to about $3 more per month, and in annual terms as much as $30 per year.

Different coverage also notes where the changes do and do not apply. One outlet highlights that Apple’s discounted bundles for Peacock may remain unchanged for now, even as Peacock’s standard tier prices increase. Other sources focus mainly on the direct tier-by-tier monthly changes announced by Peacock.