Apple is reportedly reorganizing parts of its retail stores ahead of new home-related product launches expected this fall. Multiple outlets, citing Bloomberg’s Mark Gurman, say teams responsible for store layouts are updating display areas and adding accessory bays, particularly around the “Avenues” perimeter walls in newer stores where Apple’s smart home and audio products are shown.
Sources agree Apple is already preparing for a refreshed Apple TV and an updated HomePod mini. Gurman and other reporters describe the store changes as more extensive than routine updates, which leads to speculation that Apple is also preparing to launch its long-rumored smart home hub with a display. Rumors about the hub include a roughly 7-inch screen, a tvOS-based operating system approach, Siri AI, smart home controls, and multiple user support.
Different outlets emphasize different details, such as the hub’s possible identity features using facial recognition, and the idea that retail space needs to demonstrate the device’s purpose and interface. The timing described for the hub varies by report, but several place it between late 2024 and early 2025, aligning with the broader home-product rollout.