A golf equipment company, Callaway, apologizes after an advertisement associated with its partner Good Good Golf is criticized for depicting violence against women. The video shows a male golfer shoving a woman to the ground after she reaches for or tries to touch a golf club connected to the ad. The clip is removed after public backlash.
Callaway’s CEO Chip Brewer addresses the incident in a statement, saying the company apologizes for the video and that it does not reflect its values. Multiple outlets report that the ad is pulled from online platforms and that both Good Good and Callaway erase the advertisement after outcry. Some coverage also notes the video’s appearance on Good Good’s social channels over the weekend and that calls for boycotts emerge in response.
Other outlets add additional context, including claims that the controversy affects broader business relationships, with reports that Callaway’s deal and PGA Tour sponsorship connected to the partnership are called into question or lost. The core point across reporting remains the same: the ad is deleted, Callaway issues an apology, and the incident triggers public and commercial consequences over its depiction of domestic or gender-based violence.
