Sacha Baron Cohen releases the first trailer for “Ali G: Who Iz I?,” bringing back his character Ali G. Multiple outlets describe the project as a new comedy/mockumentary in which Ali G appears with new pranks and staged interactions, following his last major appearance roughly two decades earlier. The trailer also signals a character shift tied to Ali G’s personal life, including references to a “pregnant” or expecting girlfriend.
The film is produced by Amazon MGM Studios and is reported to have been filmed in secret, with details of the plot kept under wraps until the trailer. Outlets also place the character’s origin in context: Ali G is said to have been created for Channel 4’s “The 11 O’Clock Show” in 1998 and later expanded into “Da Ali G Show.” Coverage varies on phrasing and emphasis, with some focusing on Ali G’s return after 20 years and the prank-based format, while others highlight the movie’s release plans and Cohen’s role as both performer and director.
Release timing is consistent across reports: “Ali G: Who Iz I?” is set to open in theaters in October 2026, with one outlet specifying October 23. Overall, the trailer frames the film as a new installment built around Ali G’s man-on-the-street style while using modern production and distribution.