Apple begins its annual product event with CEO John Ternus making his first major public appearance since taking over from Tim Cook, as the company positions a foldable iPhone as a centerpiece. Multiple outlets report that Ternus posts or appears around the time of the event, including a teaser video ahead of the keynote.

The launch is widely described as potentially significant for Apple’s iPhone lineup and form factor, with comparisons to major smartphone-era changes. Bloomberg and other reports frame the expected foldable device as the biggest shift in nearly two decades, while outlets like The Wall Street Journal and Deadline emphasize Ternus’s debut and the premium nature of the announced products. Coverage also notes that Apple is introducing new AI-related features tied to Siri and that additional devices expected at the event include new iPhones, Apple Watch models, and AirPods.

Some outlets focus more on the leadership transition and the symbolism of Ternus’s first event, while others concentrate on the product specifics—especially the foldable “iPhone Duo”—and Apple’s approach to new technology compared with competitors that have already released foldables.