Dyson is launching its first dental device, the Dyson CameraJet, a smart electric toothbrush priced at $499 (and reported as £420 in the UK). Multiple outlets say the device includes a built-in camera that captures images inside the mouth and uses AI to provide real-time feedback while people brush.

Across coverage, outlets describe the CameraJet as using machine learning to spot small gaps and target problem areas. Wired and other reports add that it aims streams of rinsing fluid into those gaps, framing the approach as “liquid flossing.” Bloomberg and Business Insider emphasize the AI-and-camera feedback element as part of a broader trend of AI-enabled consumer gadgets.

Some outlets focus on technical specifics, such as the camera being positioned under the brush head and reporting rapid image capture and feedback timing, while others highlight the product pitch and price premium. TechRadar and Wired also note user experience considerations from reviews, while the New York Post and UK tabloids stress the high cost relative to typical grocery-store toothbrushes. A recurring theme is that Dyson is positioning the toothbrush as both an inspection tool and a precision-cleaning device, with details varying by outlet.