David Beckham takes a large dividend from his business, with reports valuing the payout at roughly £38–£39 million. Outlets link the dividend to a surge in profits driven by a series of World Cup-related commercial deals, boosted by Beckham’s global profile.

The Guardian and other coverage say Beckham appears in around a dozen advertising campaigns during the tournament, promoting brands including Lenovo, McDonald’s, Bank of America, Verizon and Lay’s. The Guardian reports these deals contribute to record profits and cites figures for branded revenue associated with the World Cup period. Mirror similarly highlights the scale of money Beckham generates through multiple high-value World Cup agreements, describing a near 50% rise in profits at his brand business arm.

While the core details align—Beckham’s dividend and its connection to World Cup advertising deals—outlets differ slightly on the exact payout figure, ranging from about £38 million to £39 million (with one report describing a £40 million figure).