Walmart is rolling out a feature that lets shoppers use the Walmart app to activate glowing, light-up digital shelf labels to help people find items in stores. The system is built into Walmart’s electronic shelf labeling, and customers can trigger a flashing light on the label associated with a product.
The rollout follows a limited pilot earlier in the year. Quartz reports that the “Shop to Light” feature has logged about 5 million uses since that summer launch, and that Walmart plans a fuller deployment ahead of the holiday season. Business Insider similarly describes the app-controlled flashing labels as a new way for shoppers to locate products on shelves.
While all outlets focus on improved in-store navigation, their emphasis varies: CNBC and Business Insider highlight how the app activates the lights, while Quartz provides usage figures and timing for the broader release. Overall, the reporting depicts the feature as moving from testing to wider availability.
