Google increases the price of its mid-range Pixel 10a by $100, setting the phone’s starting price at $599. Multiple outlets report that the Pixel 10a previously cost $499 for new purchases.
The change is described as quiet or not accompanied by a formal announcement from Google. Bloomberg and Quartz attribute the move to rising memory chip costs, arguing that higher component prices are pushing up costs across the smartphone industry, including for older models. Seeking Alpha similarly frames the adjustment in the context of changing costs for memory.
Across the coverage, there is general agreement on the new $599 starting price and the prior $499 price point. The main differences are in emphasis: some focus on the sudden, unannounced nature of the hike, while others link it directly to memory cost pressures.
