OpenAI is expanding the use of advertising in ChatGPT, including a new visual ad format that appears while users generate images. The outlets report that the first tests will show sponsored product and service images on screen during image generation, with timing tied to the image creation process.
The coverage also describes guardrails for when the ads appear. The Next Web says OpenAI uses assessments to determine whether a conversation involves emotionally vulnerable or sensitive topics before showing an ad. The Verge notes that OpenAI is starting US testing “later this month,” building on ads introduced earlier in the year. Bleeping Computer similarly frames the update as an expansion of ad formats within ChatGPT.
Outlets further provide regional context. The Next Web reports that ads already run in 31 European countries and adds that ChatGPT’s classification as a very large online search engine requires a public ad repository. Across sources, the common point is that OpenAI is testing a visual sponsored-content experience specifically during ChatGPT image generation, with placement and eligibility governed by content-sensitivity checks.
