ASOS customers report threatening “Snowflake” hack notifications via the retailer’s app

ASOS customers have received a seemingly legitimate push notifications claiming the retailer’s IT systems have been breached through a Snowflake breach

The notification, sent through ASOS's own mobile app, claimed hackers had compromised the retailer's Snowflake database instance

The push notification claimed attackers had “fully compromised” ASOS’s “Snowflake instance”, as the retailer’s shares fell by around 10 to 12%. The post ASOS users issued warning as app ‘hacked’ and threatening message appears appeared first on PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news.

Notification sent to ASOS customers claims that hackers have ‘fully compromised the Snowflake instance’

Some ASOS users have reported a notification from the retailer’s app that mentions a “Snowflake instance”. In an X post, site user Dan wrote: “Anyone else just get a notification from iOS ASOS UK with a message ‘ASOS HACKED: We’ve taken over the Snowflake instance…’”. Commenters have shared that they experienced the same thing.Anyone else just get a notification from iOS ASOS UK with a message “ASOS HACKED: We’ve taken over the Snowflake instance…”?— Dan 👨🏻💻⚡️ (@builtbydan) October 6, 2026The notification reads: “Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it,” followed by a link, which reportedly leads to a Telegram chat.DPO refers to the company’s data protection officer, who is in charge of keeping customer information safe. Meanwhile, Snowflake is a data platform many companies use.Some notification headers read, ASOS HACKED, per X comments.ASOS notificationPosts began rolling in around 10 am on Tuesday, 6 October. But Downdetector, which tracks reports of outages and site issues, showed that problems may have begun just before 10 am.We don’t yet know the nature or extent of the possible hack.HuffPost UK has reached out to ASOS for comment but did not immediately receive a response. Under Dan’s initial post, commenters wrote that they were “scared” by the notification and wrote that it looks “pretty bad”. Anyone else get the ASOS hacked notification? Any ideas? pic.twitter.com/WZkWta5dek— Matt Salisbury (@mattrsalisbury) October 6, 2026Under UK law, companies have to report data breaches within three days. As of the time of writing, ASOS has not updated either its site or its social media channels about a possible hack. Sky News reports that the online retailer’s shares went down by 5% since the notifications began. They suggested that investors, who are “yet to hear directly from the company, are likely to have been somewhat startled by the push notifications seen on customer mobile phones”. This is a breaking news story and will be updated. Follow HuffPost UK on Twitter, Facebook and Instagram.