Apple is expected to hold product launches in two phases in October, with a reported event on October 13 focused on a new smart home device and additional releases planned for the final week of the month. Multiple outlets cite Bloomberg analyst Mark Gurman’s reporting, including that Apple will unveil an all-new smart home hub—sometimes referred to as HomePad—with Siri AI features and a small display, along with corresponding software updates.

For late October, outlets report Apple is preparing another online launch. One confirmed update relates to the Mac Studio: Apple has said a higher-end configuration with an M5 Ultra chip and up to 512GB of RAM will become available in “late October.” Alongside that, rumors point to potential announcements that include updated MacBook Pro models (including OLED-related designs), an iPad mini with an OLED display, and refreshed iMac and MacBook lineups powered by newer M-series chips. Additional software updates tied to the iPhone Duo are also expected during the month, with outlets noting iOS 27.1 and iOS 27.2 releases alongside the foldable phone’s launch.

Overall, outlets largely agree on the October 13 smart home hub and the timing of a second wave in late October, while details beyond those items vary between confirmed statements and ongoing reporting.