Spotify renews its multiyear licensing partnership with Joe Rogan, continuing an arrangement tied to “The Joe Rogan Experience.” The new deal keeps Spotify in charge of ad sales and licensing, and the podcast remains available across multiple services. The outlets note that the full terms are not publicly detailed in the coverage.
Reporting describes the renewed agreement as large and ongoing since 2020, when the relationship began. The Verge, citing the Wall Street Journal, puts the deal’s approximate value at around $250 million. Variety frames it as a renewed multiyear licensing agreement without disclosing figures, while the Hollywood Reporter emphasizes Rogan’s continued position as one of the top podcasters in the U.S.
