Instagram says it has apologised after its system repeatedly suggested Creed’s “Higher” to more people than intended. The company says it is still working to understand why the suggestions occurred but that its engineering team is addressing the issue.
Multiple outlets report that Instagram attributes the surge in recommendations to a glitch in its recommendation or suggestion mechanism, rather than any deliberate action by the band or payment for placement. The issue follows online speculation, including discussion on X, about whether Creed might have been paying for preferential visibility.
Instagram’s spokesperson says the platform is working on a solution and remains uncertain about the precise cause. While the reporting aligns on the core facts—a high volume of song suggestions and an apology from Instagram—outlets differ mainly in how they frame the surrounding speculation and the emphasis on the glitch explanation.
