Apple is reported to have reduced orders for components used in the iPhone 18 Pro and iPhone 18 Pro Max. Multiple outlets, citing people familiar with the matter, say Apple told some suppliers to cut component production for October by as much as 15%.
The reports link the move to weaker-than-expected market demand for the new models, alongside cost pressures including higher memory prices. While the general direction is consistent—lower orders due to softer demand—one outlet notes that performance may vary by region. For example, a separate report discussed by GSMArena suggests that iPhone 18 Pro models have performed better in China than in other markets, which may help explain differences in demand assessments.
Overall, the coverage agrees that Apple is adjusting supplier output for the iPhone 18 Pro line in response to demand softness and related component pricing dynamics, but it does not present consolidated global sales figures or official company statements.
