Tesla is changing the branding of its driver-assistance software in Europe, replacing “Full Self-Driving” with “Tesla Assisted Driving” on its European websites. Multiple outlets report that Tesla updates the wording on its German site and that the previous “Full Self-Driving” page now redirects to a new page using the revised name.
The change follows criticism from Germany’s Transport Ministry, which says the “Full Self-Driving” label is misleading. Tech-focused and business outlets frame the rebrand as part of Tesla’s effort to secure regulatory clearance for its software at a broader European level. One report links the renaming to a Berlin-backed push that could support approval across the European Union.
While all sources agree on the core facts of the renaming and the regulatory impetus, they emphasize different aspects: TechCrunch highlights Germany’s transport minister urging Europe-wide adoption; Electrek and other outlets focus on the removal of the old label from Tesla’s German website; and Quartz and CNA describe the move as tied to ongoing clearance efforts for the software under European rules.
