Microsoft president Brad Smith says everyday products such as milk cartons and washing machines face more regulation than artificial intelligence. In his remarks, he argues that AI systems—because they can be used to affect companies and governments—should be subject to clearer and stronger safety requirements.

Smith calls for global AI rules, including mechanisms such as “kill switches” and a legal obligation to provide remedies to victims when an AI system is breached or causes harm via rogue “agents.” Several outlets report that he frames the proposal as a response to uneven or insufficient oversight of AI compared with other consumer safety regimes.

BBC News and others add that Smith looks to the UK as well positioned to help lead efforts. Across the coverage, outlets differ mainly in emphasis—some highlight the contrast between milk and AI to illustrate regulatory gaps, while others focus more on specific proposals like independent evaluations and liability—while all report Smith’s central claim and his push for more formal safety standards for AI.