Instagram is testing a new longform, horizontal video format called “Features.” The change is announced by Instagram’s leadership, including Adam Mosseri and product chief Tessa Lyons, who say the test is rolling out as the platform experiments with how creators can publish wider videos for longer viewing.
Across coverage, outlets emphasize different motivations and positioning. The Verge frames the move as Instagram “chasing” YouTube-style longform video, focusing on the platform’s push into widescreen horizontal formats. The Next Web highlights the announcement details and the new naming of the video format, rather than comparing it directly to other platforms. Both accounts describe the test as an early-stage product experiment rather than a confirmed platform-wide rollout.
Taken together, the reporting shows Instagram exploring longform horizontal video under the “Features” label, with leadership publicly discussing the initiative through a product announcement.
