Lula’s campaign is credited by multiple outlets with using a WhatsApp channel—described as “Lula’s Army” or similar branding—to help mobilise millions of supporters during Brazil’s presidential election. According to the reports, more than 10 million people join the channel, and the effort is linked to converting online support into real-world campaigning activity.
Outlets present the story as part of a wider turnaround. One account frames the WhatsApp push as contributing to momentum after polls suggested Lula might lose. Another highlights how trusted allies and existing networks helped shift enthusiasm into mobilisation, particularly after Lula’s first-round standing.
While the outlets differ slightly in wording and emphasis—some focusing on the scale of adoption and others on the campaign’s mobilisation mechanism—they largely agree on the central point: a large WhatsApp channel played a notable role in rallying support as the election moved toward its final result.
