A Massachusetts lesbian bar known nationally after it eased its COVID mask policy is planning to shut down regular operations while it searches for new ownership. Last Ditch in Greenfield says it will “soft close” effective immediately, continuing only booked events as it closes during the winter. The bar also says it is looking for co-owners, new owners, or a full sale.
The attention began when the bar went viral for changing its masking approach, including allowing masks to be relaxed once a week to try to attract more patrons. Outlets describe how the policy drew criticism and national coverage, but the business still faces closure. Coverage focuses on the closure announcement and the bar’s search for a successor, while acknowledging the role that the earlier COVID-rule controversy played in bringing wider attention.
