Jennifer Lawrence has launched Mes°, a new hair care brand, offering three products at launch: a Multitask Repair Mask, an Off-Duty Restyling Serum, and a Good Roots Volume Mist. The launch includes a bundle promotion that provides $10 off.
Outlet coverage also frames the brand as part of a broader career move into beauty, rather than a retreat from Hollywood. Variety reports Lawrence comments that her decision is not driven by worries about Hollywood instability, describing her pivot as a planned career step. WWD adds additional business context, saying Lawrence has partnered with biotech entrepreneur Jasmina Aganovic and that the brand is positioned as science-driven, aimed at simplifying routines and supporting hair health.
Across sources, the central points align on the brand name and launch lineup, while the emphasis differs between product value, personal rationale, and partnerships and “science-driven” positioning.
