Australia’s national broadcaster ABC is pursuing legal steps after One Nation published a political cartoon using Bluey, a well-known children’s character. Multiple outlets report the cartoon depicts Bluey ramming or running over politicians using a car, which ABC describes as disrespectful and potentially unlawful.
ABC’s managing director Hugh Marks is reported to have told Senate estimates he became aware of the cartoon last week and sought legal advice. Several reports say ABC will demand One Nation remove the content and/or send a cease-and-desist letter. One outlet also references that ABC’s concern extends to intellectual property rights and notes the depiction’s violent framing.
While all coverage centres on ABC’s response, the emphasis differs: some headlines foreground the “shocking” or “disrespectful” nature of the cartoon, while others focus on ABC’s “blatant” use-by-One Nation framing and the fact that the clip or cartoon is shared online. One report specifies a 2024 episode context and characterises the Bluey scene in more detail.
