Apple’s iPhone 18 Pro series shows modest global sales growth in the first three weeks after launch, driven mainly by strong performance in China. Multiple outlets citing analysis by Counterpoint Research say China’s increase helps compensate for weaker demand in some other markets, particularly the United States and Japan.
According to the reporting, iPhone 18 Pro sales growth is attributed in part to better early supply than the prior year and to higher prices for competing flagship smartphones from Chinese Android vendors. In China, sales of the iPhone 18 Pro models during the early launch period are reported as up 29% year over year, supported by Apple having more stock at launch than it did for the iPhone 17 Pro.
Outlets also differ slightly in what they emphasize: some foreground the geographic split in demand, while others highlight that the iPhone 18 Pro lineup is performing better in certain markets (including China and India) than in others. One outlet also notes iPhone 18 Pro Max’s share of sales within the lineup shifting slightly year over year. Overall, the sources converge on the core theme: China is the key driver, while other regions lag.
