South Korea’s culture ministry says foreign tourist arrivals are on track to set an all-time annual record well ahead of schedule, with the government also pushing to expand tourism beyond Seoul. One outlet reports preliminary figures of roughly 18.91 million arrivals through Monday, believed to surpass the previous record of 18.94 million set last year, leaving more than two months in the year.

The ministry frames the trend as supported by K-culture popularity, industry innovation and local hospitality, despite global headwinds such as high oil prices, inflation and conflict in the Middle East. Outlets also describe the policy direction: shifting focus toward regional airports and ports and managing both the total number of visitors and “qualitative growth,” while addressing concerns around overtourism.

While the reports broadly agree on the early record and the ministry’s outlook for topping 20 million and moving toward longer-term targets, they differ slightly in emphasis. Korea Times highlights a regional push for 30 million (and potentially 40 million) visitors and budget increases for tourism, whereas Yonhap’s framing is primarily the early record itself.