Amazon launches the Echo Time, a $199.99 Alexa+ smart alarm clock designed to improve the experience of waking up. Across reports, the clock uses sleep sensing to identify when a person is in lighter sleep and aims to avoid waking someone during deeper sleep. It also includes features intended to make mornings more manageable, such as adaptive wake-up timing, customizable clock faces, and bedtime routines.

Outlets characterize the device’s wake-up behavior in similar terms, though their wording varies. Digital Trends emphasizes an overall goal of making mornings “less miserable,” while Engadget frames it as reducing how “painful” waking feels. CNET highlights the idea that the alarm clock “knows” users’ sleep stages and states that it will not wake them when they are in deep sleep, describing the features as notable.