Tiffany & Co announces Amanda Seyfried as its newest “house ambassador” and the star of its 2026 Christmas campaign, titled “Love is a Gift.” The campaign includes a film segment described as a “hero spot,” featuring a structure that moves between present-day New York City and a Christmas memory set in the 1990s. It also centers on family and the idea that love and tradition shape the meaning of gifts.
The outlets agree that the campaign film is directed by Derek Cianfrance and focuses on themes of love and family across generations. Retail Gazette highlights the narrative approach—linking New York in the present with a childhood-era Christmas memory—while the Hollywood Reporter foregrounds Seyfried’s public comments about joining the brand and participating in a love-and-family-themed campaign. WWD frames the debut more broadly around how memories and traditions make gifting meaningful.
Across coverage, the main emphasis is on Seyfried’s role, the campaign title, and the involvement of Cianfrance. The differences are mostly in which details each outlet chooses to foreground rather than on substantive, competing claims.
