Cheryl Tweedy appears in a new Deliveroo advertising campaign that spotlights one of her most enduring viral moments from 2012. The ads draw on a line from her Girls Aloud documentary—about no longer being able to nip out in pyjamas for milk—and present it as a “glow up” used in social media reactions long after it was first shared.
Outlets also connect the campaign to Cheryl’s broader public profile, referencing her time in Girls Aloud and her TV presence over the years. HuffPost UK adds details about a promotion for Tesco customers using Deliveroo, including randomly selected “Cheryl-Skimmed” bundles featuring Deliveroo-inspired pyjamas and a signed milk jug. The Daily Mail and Mail Online focus more on the celebrity framing, describing her as a “meme queen” and noting reported campaign value, while largely repeating the same basic premise of the Deliveroo collaboration.
