J. Cole says he is not retiring from rap, while also reflecting on a continuing feud-related context involving Kendrick Lamar. Billboard reports that Cole confirms he is not using retirement language, after previously suggesting that “The Fall-Off” would be his final album.

Vice adds more detail about how Cole’s plans change around the release process. It says that on February 6, 2026, Cole released what was meant to be his final album, but at the last minute he reshaped “The Fall-Off” into a double album after hearing Kendrick Lamar’s diss track “Like That.” The outlet frames Cole’s move as a walk-back of earlier retirement intentions, contrasting with the earlier teasers that he planned to stop making music.

Across the two outlets, the shared core point is Cole’s reversal on retirement: he now signals he will continue releasing music. They differ mainly in emphasis, with Billboard focusing on his refusal to use retirement phrasing, while Vice highlights the behind-the-scenes timing and Kendrick-related trigger tied to the album’s final form.