Sam Wood’s fitness empire, previously known as the 28 Program, has been rebranded as Evvr following domestic violence allegations and pending charges against the reality TV star.
Multiple outlets report the change as an official brand facelift, with some describing the company’s move to shift away from Sam Wood’s name and image. The coverage is framed around the timing of the rebrand as legal matters progress.
While all sources connect the rebranding to the domestic violence charges, they vary slightly in emphasis. Some lead with the rebrand and mention the charges as context, while one business-focused outlet highlights the brand overhaul in relation to a forthcoming bail hearing, adding a specific legal milestone to the timing.
