Zomato is set to introduce “Mehmaan Mode,” a feature that hides menu prices from guests while they browse dishes and place orders. The idea comes from a user on LinkedIn and has been acknowledged by CEO Deepinder Goyal, who indicates the rollout will happen during the week or just in time for the festive season.
Across reports, the feature is framed as a way to improve group dining and reduce pressure linked to social and cost-related “embarrassment.” The user who proposed the concept describes it as removing prices to avoid hesitation, and Times of India highlights the aim of letting guests focus on choosing food without worrying about social dynamics. The Economic Times characterizes the change as “price-masking” and focuses on the rollout plan rather than broader motivation.
Overall, the sources agree on the central functionality—masking menu prices for guests—and on Goyal’s confirmation of an imminent release connected to the festive period, while differing in emphasis on social context and timing details.
