Waymo, Alphabet’s robotaxi unit, is rolling out an invite-only premium membership program for its most frequent riders. Multiple outlets report the tier is priced at about $29.99 (one source cites $30) per month and is branded as “Waymo Premier.” The program is designed to reduce wait times by providing priority matching, which Waymo says can lead to faster pickup experiences for subscribers. Riders also receive loyalty benefits in the form of credits. Reports describe a 10% cash-back or loyalty-credit return on trips, referred to by Waymo as “Waymo Cash” or similar language. In addition to priority pickups and credits, the service includes other rider perks such as benefits around cancellations and access-related advantages. One report says subscribers can receive up to five free cancellations per month. Coverage also indicates the initiative begins in markets where Waymo operates, including San Francisco, Los Angeles, and Phoenix, and some reports mention early access to new cities. Overall, the membership aims to retain high-usage customers by bundling convenience and loyalty rewards into a recurring subscription.