Multiple reports say Meta CEO Mark Zuckerberg has directed a small team to develop a prediction markets application internally known as “Arena.” According to the New York Times, cited by several outlets, the app is intended to be separate from Meta’s existing social media platforms, though those platforms could potentially link users to the prediction experience. The proposed system is designed to lower financial stakes: instead of letting users wager real money, it would likely use a points-based or “moneyless” model where participants bet using in-app points on live events.
Reports compare the planned app to existing prediction market platforms such as Polymarket and Kalshi, which have attracted users during the 2024 U.S. presidential election cycle. While the accounts agree that the initial approach would not involve real-money wagering, at least one report says Meta has not ruled out the possibility of adding real-money betting later. The outlets emphasize that the project is described as experimental and that Meta has not publicly announced details beyond the scope described in the reporting.
