Multiple outlets report that Samsung is developing its first commercial rollable smartphone, with a target release in the first half of 2028. The claims trace back to unnamed industry sources and describe Samsung Display pursuing rollable technology while facing competition from Chinese display panel makers in the foldable market. According to the reports, Samsung Display is in discussions with Samsung Electronics about supplying rollable screens for the device.

The rumored handset is described as featuring an expandable display around 10 inches, using a rollable form factor rather than a fold. One outlet also suggests a possible product name, Galaxy Z Slide, and adds that an additional rollable model could follow in 2030. None of the sources indicate official confirmation from Samsung. They also note that Samsung has previously shown rollable and hybrid display concepts, but a commercial product is not yet confirmed.

While the timelines and specifications vary in detail, the sources broadly agree that Samsung’s first rollable phone is under development and could arrive in 2028 with an expandable display near 10 inches.