Microsoft is testing an ad-supported cloud gaming option for Xbox Insiders, letting eligible users stream selected games they already own without a cloud gaming subscription. Multiple outlets report that the test begins with Xbox Insiders and is rolled out on a voluntary basis, with participants given the option to try the feature. During the trial, streaming sessions are limited to one hour. Players stream games from their own libraries rather than gaining access to a broader paid catalog tied to a subscription tier. Ads play as part of the experience: sources agree that advertisements are shown before streaming sessions begin, rather than during gameplay. Several reports describe the ads as short and limited to the start of each session, and Microsoft characterizes the core gameplay as free from ad interruptions. The rollout is therefore positioned as a limited test of whether streaming can be offered at a lower cost in exchange for ad viewing, while restricting access to the Insider audience and a set of compatible titles.
Xbox tests ad-supported game streaming for Xbox Insiders
Microsoft is testing an ad-supported cloud gaming option for Xbox Insiders, letting eligible users stream selected games they already own without a cloud gaming subscription. Multiple outlets report t...
- Xbox is testing an ad-supported streaming option with Xbox Insiders.
- The test lets users stream selected games they already own.
- Sessions are capped at one hour during the trial.
- Advertisements play before each streaming session begins.
- Participation in the test is described as optional/voluntary for eligible Insiders.
Xbox is testing a way for users to stream the games for free by watching ads. Ad execs say the move hints at a bigger advertising play.
1 month agoXbox ad-supported cloud gaming is now being tested by Microsoft, according to an update posted on Xbox Wire, allowing eligible Xbox Insiders to stream select games they already own without needing a Game Pass cloud gaming subscription. The condition is simple: players watch a short advertisement before each streaming session starts, though Xbox notes the […]
1 month agoPlaying games through streaming on Xbox could get even less appealing as the company is testing ads before gameplay sessions.
1 month agoXbox has announced a test for an ad-supporting streaming service for its Xbox Insider program. It will allow players to stream select games from their library for free for one-hour sessions, with advertisements playing before play sessions. Read more
1 month agoMicrosoft has begun testing an ad-supported option on Xbox, the company announced on Thursday. As part of this initiative, Xbox users will be able to stream select games they own without paying for a cloud gaming subscription. During the test phase, the capability will be limited to Xbox Insiders. Microsoft says that the sessions are currently limited to one hour, although the core gameplay experience is claimed to remain free of ad interruptions.
1 month agoMicrosoft has begun testing free, ad-supported Xbox Cloud Gaming for Xbox Insiders. Players stream games they already own after watching a roughly two-minute ad block, then get an uninterrupted one-hour session. Eligible titles include Forza Horizon 6, 007 First Light and free-to-play games like Call of Duty: Warzone. The test lands days before Xbox console prices rise again on August 1.
1 month ago
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