European heatwaves are affecting summer travel patterns, with some holidaymakers avoiding traditionally popular Mediterranean destinations and instead choosing cooler northern locations. Multiple outlets report that recurrent extreme temperatures across parts of Europe are reaching levels near 40°C (about 100°F), reducing the appeal of hotter regions during peak holiday periods. Travel operators and local guides describe increased interest in alternatives that offer lower temperatures. One example cited is a tour guide offering trips in southeastern Sweden, who says visitors tell him they have escaped heat in southern parts of Europe. The reports note that while the trend is visible this year, it is not yet clear whether these “coolcation” choices represent a temporary reaction to this season’s weather or a longer-lasting change in tourism demand. Overall, the coverage frames the shift as a response to heat exposure and summer discomfort, while emphasizing that more evidence is needed to determine whether the movement will persist beyond the current conditions.