Sony’s “Spider-Man: Brand New Day,” starring Tom Holland, Zendaya, and Jon Bernthal, is setting a new pre-release box office benchmark. Multiple outlets report that the film takes in an estimated $72 million from previews, with some coverage specifically citing Wednesday early-access screenings and Thursday preview showings. This performance is described as the highest total ever for a movie’s preview run, surpassing the previous record associated with “Avengers: Endgame.” Variety and The Washington Times both frame the comparison in terms of domestic preview records, noting that “Avengers: Endgame” previously held the top mark at $60 million during Thursday previews. The Hollywood Reporter similarly says the Spider-Man installment is moving toward a major opening after posting $72 million in previews. Across the reports, the figures are presented as industry estimates and preview totals rather than final opening-weekend results, but all agree the film breaks the all-time preview record.