Apple has confirmed that it will hold its annual hardware event, “Surprise and shine,” on September 9, 2026. Multiple outlets report the keynote starts at 10:00 AM Pacific Time, which corresponds to 10:30 PM or 10:30 pm IST depending on the timezone conversion used. The event is linked to Apple’s invitation campaign and is expected to follow the company’s late-August product releases.
Outlets also agree that Apple is likely to unveil new iPhone models, including the iPhone 18 Pro series. Several reports specifically point to a first foldable, rumoured as the iPhone “Ultra,” alongside iPhone 18 Pro and iPhone 18 Pro Max. Beyond phones, speculation across sources includes Apple Watch Series 12 and AirPods 5, plus possible updates to Apple’s home devices and Siri-related features.
Coverage differs mainly on presentation details. NDTV highlights how to watch via YouTube (and also Apple TV and social platforms), while Times of India and others mention the Steve Jobs Theater and note that the event begins in the late evening in India. Some outlets focus more on what to expect, while others emphasize Apple’s confirmation of the date and time.
