Former Leicester City and England striker Jamie Vardy is set to broadcast seven live Bundesliga matches via his YouTube channel, “Jamie Vardy’s Having a Party.” The deal is tied to the 2026/27 season and focuses on Friday-night fixtures.
Bundesliga Media announces the arrangement as an official UK broadcaster partnership, with UK and Ireland coverage mentioned by outlets reporting on the agreement. The Independent specifies that one of the early games includes Bayern Munich versus Stuttgart on a Friday night.
Across the reports, the core details align on the number of matches (seven) and the platform (Vardy’s YouTube channel). Differences are mainly in emphasis: some outlets highlight Vardy’s club and international background, while others focus on the branding of the channel and the Friday-night schedule. Coverage also varies on how explicitly the geographic scope is stated, but all describe Bundesliga matches being made available through the YouTube stream.
