Apple announces another increase to its Apple TV+ streaming subscription price in the United States, with the new rate applying to both new and existing subscribers.
Multiple outlets report the monthly price rises from $12.99 to $14.99, effective August 28. Several also note the annual plan increases to $119, up from $99 (with some reporting slightly different prior annual figures, but agreeing on the overall increase and the $14.99 monthly price). Coverage frames the move as part of a broader pattern of streaming services lifting prices in 2026.
Some outlets emphasize that Apple is not adding a lower-cost ad-supported tier, suggesting the company is testing how much viewers will pay without changing the service structure. Others focus on the timing and how the change affects current subscribers. The Independent describes the hike as the fourth price increase for Apple TV+ since its 2019 launch, aligning with the general industry trend described across the reports.
