Apple announces that its Apple TV+ streaming subscription price rises in the United States to $14.99 per month, effective August 28. The monthly rate increases from $12.99, and the annual price increases to $119 from $99.
The change applies to both new and existing subscribers, according to reporting from multiple outlets. Variety describes the update as effective immediately for U.S. customers beginning August 28, while Deadline similarly notes the price adjustment for new and existing users.
Both outlets frame the move as part of a broader pattern of streaming services raising subscription fees. The companies do not dispute this context, with both sources emphasizing that Apple joins other platforms that have increased rates over time. Neither source provides specific reasons from Apple for the increase, but both confirm the new pricing and its scope in the U.S.
